Strategic Partnerships: An Entrepreneur’s Guide to Joint Ventures and Alliances


It is estimated that more than 20,000 corporate alliances have been formed worldwide in recent years. Such strategic alliances can provide entrepreneurs and corporations with longterm security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters. A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur Robert L. Wallace. In Strategic Partnerships: An Entrepreneur’s Guide to Joint Ventures and Alliances, he outlines a framework business owner can use to conceive, develop, and execute such relationships between themselves and larger organizations.

Most chapters conclude with a case study of a business illustrating the chapter topic, along with an interview with executives from such corporations as IBM, Microsoft, Toyota, and Verizon. The stories and interviews give readers real-life takeaways that they can relate to And apply to their own situations, providing them with a valuable tool and planning Framework for initiating and building successful business alliances and partnerships.

ISBN: 978-0-9986377-0-9 Hardcopy
ISBN: 978-1-60714-060-3 Softcopy
Published 2004 by Dearborn Trade Publishing
Reprinted 2017 by Entreteach Publishing Company