The T3 Principle
Wisdom for Today
- Every business will require a certain degree of sacrifice in order to succeed in the long-term.
- Every one of us has been endowed in varying degrees with three valuable assets: time (24 hours a day, 365 days a year), talent (e.g., math, science, music, marketing, writing, speaking), and treasure (various material assets, money, real estate, or other possessions). The combination of these three assets (T3) allows entrepreneurs to leverage growth and creativity. It’s important to note that if you’re short on treasure, you’ll need to depend more upon time and talent in the beginning of your venture.
- The benefit of making the T3 investment is that you can create a system in which one asset bolsters another. By pursuing a particular venture, you may gain more treasure (e.g., money, profits, enhanced net worth).
- The increased treasure, if invested correctly, could free up time to be with family, while the transaction could mean gaining additional marketable skills, which could then translate into more business.